BRAND PROTECTION SOLUTIONS
Counterfeiting and Gray Market Diversion

are key issues facing today’s organizations.

Manufacturers, food service organizations, health care companies, and retailers alike are all facing challenges with counterfeiting and gray market diversion that cause a real, significant impact on revenues and their brand image.

BRAND OWNERS RESPOND TO MARKET DEMANDS

Anti-Counterfeiting

Adding layers of Traceless markers to differentiate their genuine products from fakes.

Product Authentication

Providing consumers with assurance that the products they purchased are genuine.

Gray Market Diversion

Ensuring that products are sold in intended target markets to prevent brand and price erosion.

Smart Cosmos Brand Protection Delivers Multi-Layer Solutions

COVERT MARKERS

Chemical markers are a covert security feature and cannot be easily copied or detected without sophisticated, specialized equipment.

RFID MARKERS

Secure NFC markers for consumer assurance and UHF markers for anti-diversion.

MULTI-LAYER MARKERS

Combine a variety of covert and RF markers to provide one or many backup counter-measures that are exponentially more difficult to defeat.

ANTI-DIVERSION

Specially formulated covert markers to encode invisible data for full traceability.

SPECIALLY TUNED READERS

Highly sensitive readers that are capable of detecting covert markers that are otherwise virtually impossible to detect.

DROP-IN SIMPLICITY

Smart Cosmos Traceless Solutions can be deployed with minimal impact to existing manufacturing and printing processes.

YOUR PRODUCTS:

AUTHENTIC. PROTECTED. SECURE.

Different approaches can add multiple layers of security — completely tailored to your needs


Smart Cosmos Anti-Diversion

  • Low chemical marker concentration with readable covert marks
  • Delivered via continuous ink jet (CIJ) or manual printing methods
  • Viewable with handheld devices and automated, in-line vision systems
  • Reduce channel diversion and manage channel losses (such as price and wasted incentives)

Smart Cosmos Ultra

  • Ultra low chemical marker concentration (forensically undetectable) coupled with a highly sensitive, handheld reader
  • Marker incorporated into print process or product material
  • Covert authentication of real products vs. fakes
  • Reduce liability, reduce fraud, and combat counterfeiting

Smart Cosmos Pro

  • Similar to Smart Cosmos Ultra, but lower cost and lower level of security
  • Used for scale while layered with Smart Cosmos Ultra for high-value products
  • Covert authentication of real products vs. fakes
  • Broad deployment anti-counterfeiting and fraud solution