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Joyce Andrews, VP of the Americas | Pure Hydration
Develop an active community around the effort of reducing plastic waste by digitizing Ice° Bottle’s stainless-steel bottles.
Using the Smart Cosmos platform, Ice° Bottle was able to digitize its bottle so users can simply tap the bottle with their phone to access information about refill stations, track individual refills and engage with like-minded persons. The platform also enables Ice° Bottle partners to develop unique digital experiences inspired by the bottle — such as product promotions, special offers and tracking drink refills.
The Smart Cosmos platform has empowered the Ice° Bottle brand to:
Easily provide value-added capabilities to their end users, such as the ability to log refills, view refill stations and find local-related activities
Build customer loyalty and maintain ongoing digital connections
Develop a system for their customer brands to build active, like-minded communities around common causes
Drive awareness and action around global sustainability using engaging, innovative, and interactive technologies
Create unique personalized consumer experiences easily, rapidly responding to changing market and consumer trends
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